Crystallizing Public Opinion

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching cas.;Cover Page; Title Page; Dedication; Contents; Introduction by Stuart Ewen; Foreword; Part I-Scope and Functions; I. The Scope of the Public Relations Counsel; II. The Public Relations Counsel; The Increased and Increasing Importance of the Profession; III. The Function of a Special Pleader; Part II-The Group and Herd; I. What Constitutes Public Opinion?; II. Is Public Opinion Stubborn or Malleable; III. The Interaction of Public Opinion with The Forces that Help Make It; IV. The Power of Interacting Forces that Go to Make up Public Opinion.