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Economic Psychology
Erich Kirchler, Erik Hoelzl你有多喜歡這本書?
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Economic Psychology is the only up-to-date, English-language textbook that provides a comprehensive overview of theoretical topics in economic psychology and their relevance in applied fields. Written by two leading psychologists, the book looks at how people make decisions on the use of scarce resources, in particular money, from a psychological perspective. Starting with decision making and lay theories as basic building blocks of economic behaviour, the authors go on to explore three major markets where economic behaviour occurs as an interaction between individuals and companies or institutions - consumer markets, labour markets and financial markets - before considering the challenges of collective cooperation and economic prosperity. Featuring numerous applied examples throughout, each chapter also includes an overview, a summary, figures, key terms, student questions and suggestions for further reading. This introduction is an essential resource for advanced undergraduate and postgraduate courses on economic psychology, behavioural economics and social psychology.
年:
2018
出版商:
Cambridge University Press
語言:
english
頁數:
410
ISBN 10:
1107040507
ISBN 13:
9781107040502
文件:
PDF, 12.72 MB
你的標籤:
IPFS:
CID , CID Blake2b
english, 2018
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