Retail marketing and branding : a definitive guide to...

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Retail marketing and branding : a definitive guide to maximizing ROI

Jesko Perrey, Dennis Spillecke

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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters

類別:

Business & Economics

年:

2013

版本:

2

出版商:

Wiley

語言:

english

頁數:

374

ISBN 10:

1118489527

ISBN 13:

9781118489529

系列:

Perspectives on consumer industries & retail

文件:

PDF, 4.90 MB

IPFS:

,

english, 2013

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